Social media is definitely huge in networking, and that is key for PR students. While I believe that social media is driving the career market, I don’t believe that it’s of that much of importance. The principle that I go by these days is just knowing the right person. A person can have their Master’s and all other prestigious credentials, but if they don’t know the right person, they’re no better off than a person with just a bachelor’s or any college degree if you really want to get technical. For instance, I have an advantage over others simply based off who I know. I did part of my rehab at the Shepherd Center Medical Center in Atlanta, GA, after my car accident in September 2010. I noticed a PR department meeting sign when my mom and I were going to dinner one afternoon. The next day, I asked the director of the hospital what it took to work in their PR department. He told me that I am the ideal candidate that they look for because I’ve actually been through their rehab program first hand, and that he would love to put in a good word for me after I graduate. Therefore, social media is really of no importance in my case.
It seems as if social media is expanding every day. I know about Facebook, Twitter, and WordPress, but I wasn’t aware of Four Square until I read Mrs. Groover’s blog. There are so many different types of social media that it has become ridiculously hard to stay in tune with social media. I would say that it is extremely impossible to keep up.