Getting Organized for Writing

Public Relations  is more than just delivering messages to the public and writing “press releases”. It is composed of four central components that include research, planning, communication, and evaluation.

All public relations writers should keep this question in mind prior to executing a piece for an organization.  It is also important to note that the ability to write well is imperative for work in the public relations field.

The public relations writer may write for more than one target audience, where as the traditional journalist writes for one.

ERRORS TO AVOID

  • Incorrect Spelling

  • Gobbledygook and Jargon

  • Poor Sentence Structure

  • Wrong Words “affect or effect?” “assume or presume?”

  • Words that Sound Alike

  • Too many Numbers

  • Hype–using exaggerated words and phrases

  • Bias and stereotypes

  • Politically Incorrect Language

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